Do you want to start Email marketing but, don’t know how to do Email marketing? Then, this article probably may help you.
This article covers in-depth knowledge about how to do email marketing? You will learn everything about email marketing from scratch in a step by step manner.
Before starting this article I would like to tell you one thing. Here are some affiliate links in this article, if you register to any recommended tool through that links I’ll get some credit.
- What is Email Marketing?
- How to do Email Marketing?
- Best Email Marketing Software
- How to Generate Leads?
- How to Generate Revenue From Email Marketing?
- why email marketing is important?
- Points to Remember While Creating an Email campaign
What is Email Marketing?
It is the process of sending commercial messages to a group of people with the help of email. Every email you send to that group is considered as email marketing. Because you are sending valuable emails where you are promoting commercial products, services (your own or someone another’s) using email. For promoting that product or service you earn money. This is called email marketing.
If I make it more simple- in email marketing, you send emails to a group of people where you promote products or services. If someone buys the products or services which you promoted. You get money directly or indirectly. That is the complete scene behind the email marketing
But, the biggest task is collecting emails of interested people who are eager to buy the services or products which you are promoting.
Let’s say you have created a course about how to do email marketing? And you have an email list of doctors and another list of digital marketing learners. You can’t promote your email marketing course to doctors. You have to promote it to digital marketing learners.
If you will promote it to doctors you will not get any sales because doctors are not interested in buying your course. Doctors are nothing more than dead bodies for your course because email marketing is not their niche. But Digital marketing learners can give you the highest conversion and a lot more people from your list can buy your course.
note, if you don’t have your own products or services you can promote someone else with affiliate marketing.
How to do Email Marketing?
To start email marketing the first thing you need to do is start collecting the emails of people related to your niche. The more emails you will have the more revenue you will generate.
One active email on your list worth 2$. so first you have to work on building your email list. You can start building your list from today and soon you can build a list with more than 1000 active emails. the more emails you will have on your list the more revenue you will generate.
what you need to do to build your list is. You can collect the emails of people with the help of lead generation. Popup forms are the best way to generate more leads you can use them on your site. You can give some courses for free to your website visitors in return you can take their emails. you can let your web visitors to subscribe the newsletter on your site in order to get weekly updates.
SAAS (software as a service) is the best and awesome technique to generate tons of leads and website visitors. like Neil Patel(ubersuggest) you can use SAAS to generate leads, you can provide limited or full access to your software for it you can keep the “signup first to use it” condition. Even you can provide the paid plan for your software to generate money.
There are tons of ways to collect the emails of people I have described to you a few of them. you can start collecting the emails of people related to your or any niche. But How? read the next section to know.
Best Email Marketing Software
You can use tools like Active Campaign, Mail Chimp etc, to start your journey with email marketing. These tools will help you in your email marketing journey, Automation work, lead generation, etc.
There are a lot more tools available out there on the internet. You can use the best tool according to your need and start email marketing.
Here I have written reviews about the free tool, you can read that if you want click to read.
How to Generate Leads?
Many small and big businesses always focus on lead generation and implement new-new strategies to generate more leads. So, here I’ll show you top strategies which can help you in lead generation.
#1 Inline forms
Inline forms are very helpful when it comes to lead generation. You can use inline forms on your site or pages where you can collect the emails of your visitors by providing them some offers.
Example of Inline form–
#2 Popup forms
You can use popup forms on your website. Pop up forms are basically the forms which pops up on your site after some condition(which you set to be satisfied to popup the form). You can use popup forms on your site
Example of popup form
#3 Push notification
Push notifications are the another way to engage with website visitors. Push notifications are the clickable pop up notifications which works directly in user’s browser, no matter which browser they are using. These notification directly popup in browser if user click to allow them, he gets notification.
Example of push notification-
#4 Sticky Bars
Sticky bars are the horizontal bars that you can stick anywhere like the header, the footer on your website to make your visitors aware of the new products or services, etc.
You can make announcements using sticky bars. Sticky bars help in driving higher conversion.
Example of sticky bars Image source Convertflow–
#5 Offer something for free(Lead-Magnet)
You can provide some free courses or ebooks for your website visitors. In return, you can collect their email info to access that course or ebook.
This is the best technique to generate leads. You can generate thousands of leads using lead magnet.
SAAS (software as a service) is the best and awesome technique to generate tons of leads and website visitors. You can use SAAS to generate leads, you can provide limited or full access to your software for it you can keep the “signup first to use it” condition. Even you can provide the paid plan for your software to generate money.
Best examples of SAAS are-
According to IBM, Automation is the application of technology, programs, robotics or processes to achieve outcomes with minimal human input.
Here you can use automation in your email marketing to get the following things done-
- Automation is the next most important thing which you can do. You can automate emails to generate more sales and trust.
- Even you can automate webinars to sell high ticket products.
- Automation can be a game-changer for your business. Because automation automates your work with the help of software which saves your tones of time so that you can do more valuable stuff in your time.
- You can stay in touch with your customers with the help of automation by scheduling automatic emails so that your customers don’t go too long without hearing from you.
- You can use automation with the help of software so that you don’t need to hire staff for it.
- It is easy to scale.
How to Generate Revenue From Email Marketing?
At this point, you have created a huge email list now it’s time to earn from that list-
follow these steps to generate money from your email list.
- Sell your own products to generate money.
- You can promote products as an affiliate marketer, to generate commission.
- Down Selling
- Start teaching people with coaching classes.
- Organize webinars.
- You can sell your email list which you have generated.
- You can sell ads with your email.
There are a lot more ways to generate revenue from your email marketing I have listed a few of them. So that you can get an idea about how you will generate revenue from your email marketing.
why email marketing is important?
Email marketing is so important when it comes to building trust. Basically, you build trust with your customers by sending them emails. It also helps your customers to understand better about you and your products.
Email marketing also helps in more conversion, you can get a higher conversion which leads more money in your pocket.
It is more effective than social media. You can drive more impact on your customer with emails in comparison to social media.
people in their email inbox get only the emails that they want to get. But on social media, they get all kinds of promotions, ads, etc. Which they may not want to see. If they are giving you their emails, you are valuable to them and they want more from you.
It is coast effective, which saves your money.
Almost everyone uses email, you can take advantage of it to new customer acquisition.
It is the most effective and easy way to reach and engage with people. They can logout from their social media account but they always(24*7) stay logged in, into their email account.
You can automate your whole email marketing journey which can save your tones of time and you don’t need to hire dedicated staff for it. It can be done by own with ease.
You can grow a huge email list of people(millions of people) who are interested in your niche. So that your brand can reach more people. Think of amazon.com how many e-mails amazon can have millions or maybe billions and How much revenue Amazon can generate from that emails? It’s difficult to calculate.
Email marketing is so much important when it comes to generating more and more revenue. You can’t ignore email marketing to become a successful brand.
Almost every big brand which you see today is using email marketing to acquire more potential customers. So why didn’t you?
Points to Remember While Creating an Email campaign
Here the important factor comes, you must keep a few things in mind while creating an email campaign. The things which you can keep in mind while creating an email campaign are listed below-
- The first thing which you should keep in mind is that you must not promote vain products among your people on your list. It drives trust issues. And the golden rule is trust when it comes to grow a big brand.
- If you are promoting someone else products or services, first you must try them. If you get satisfied with their services then you can move ahead to promote them.
- Don’t go selfish while promoting any product. If you get the same variety of products at different commission rates. Let’s say P1 and P2 are the products of different brands that provide the same services but P1 has some additional features and P1 is better than P2. But P2 provides you more commission. So don’t go selfish here if you found P1 is better than P2 then your first choice should be P1.
- Don’t take any action which breaks the trust between you and your audiences.
Here in this article, I tried my best to provide you the best resources related to your query on how to do email marketing?
Still, if you feel any gap to be covered up in this article, or for any suggestion, any question. Feel free to ask me in the comment section.